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Web & New Media Manager & Consultant
Feb 2009- Aug 2010
31 Myths & Truths about Breast Cancer Campaign: Conceptualized and developed month-long campaign to dispel myths about prevention, treatment and research of breast cancer. Led cross-departmental team in research, writing, design and development of content to be delivered over multiple platforms- including website, social media sites, email and print. Resulted in a 150% increase in daily traffic to website during the campaign, plus retained higher maintenance level post- campaign. Increases were seen across all social media platforms as well as garnering media attention from high profile newspapers and magazines.
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Web Strategist / Integrator / Developer
Sept,2003– Present
Web strategy consultation for small startups and nonprofits; includes research, planning, data silo integration, cross-media integration, competitive analysis, brand development; Creating and developing information architecture, site design; scripting applications, re-structuring and re-purposing content across multiple mediums.
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Web Producer / Developer
Dec, 2005– Aug, 2007
Created strategic plan for electronic communications; including training program, electronic fundraising, enews communications, benchmarking and site metrics; Research and development of hierarchical taxonomy for new digital library; Took 7 websites through entire development process, from conception through launch; responsible for information architecture, user case scenarios, wireframes, user interface designs, visual design, and content production.
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Senior Game Designer
June– Dec, 2004
Designed and created conceptual game play prototypes; Research and development of team game ideas; Convening student design partners to better understand target demographic.
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Researcher / Audio
March– Oct, 2003
For permanent exhibits at Smithsonian Museum of American History & National Track and Field Museum Researched historical information for audio installation scripts; Photo archive research; Fact checking and proofreading; Sound recording and editing.
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Producer / Coordinator / Writer
1998-1999
Multimedia and Web production for Non-profit organizations; Directed live international teleconference and webcast; Wrote webcast script, proposals, political issue pieces; Researched biographical video shorts, new film ideas and script proposals; Coordinated multiple projects, including scheduling, budgeting, and hiring for on-location productions.
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Audio / Camera / Utility
1991– 1997
Centennial Olympic Games, NBA, NFL, NHL, MLS, concerts, teleconferences, other televised events; Recorded interviews and natural sound; audio booth and camera set-up, use and breakdown; troubleshooting; on-air equipment repair; Client list includes: Aaron Spelling Productions, ABC, Capital Centre TV, F&F Productions, HBO, Home Team Sports, Jefferson Pilot Sports, MTV, NHK, Stratosphere Entertainment, Total Picture Company, Unitel Video.
